Dascents Moves From Florida and Mushroom Web Site Closes!
I am crediting this fine Mushroom exterior photo
Big changes are afoot at Mushroom Records. The brick and mortar store that’s been around for decades will stop selling all 3.0-3.9 versions of botanical sachets and organic potpourris, which was the stuff available at the Mushroom since last summer. The business for 3.0 built slowly, and for the last few months the stuff has moved faster and faster.
Now, starting Wednesday, May 30, 2012, the Louisiana Legislature, in their infinite wisdom, has banned all 3.0 forms, like 2.0 and 1.0 before them. Our fabulous legislature is famous for passing minor bills like longer prison sentences if the gun registration numbers are filed away on your weapon.
That’s not a bad bill by itself, but taken in the scheme of things, it’s representative as it doesn’t address Louisiana’s long term problems. The legislature mostly does the Governor’s bidding, as they have since he took office.
Mushroom Records sold the botanical sachet and organic potpourri business that made them millions of dollars selling coast to coast via the web and a big distribution operation. This product line changed the Mushroom from a legendary head shop with a steady clientele for dozens of years to a super busy business selling lots of vinyl, used CDs, plus a ton of T-shirts, accessories, posters, jewelry, clothes, and much more. As the sachet business grew, so did all the merchandise the Mushroom always sold at an enhanced rate.
It’s not hard to see why Mushroom Records sold the sachet and potpourri business. The physical plant where the sachets are mixed and bagged has moved twice in the last 3 years. I know they bought the building in Texas, and within a year, they were forced to move to Florida, and now they have jettisoned that business.
Dascents.com remains up and running, and that is one of the properties I think was included in the sale.
Now the employees of Mushroom Records are fine folks indeed. Over the last few years, I’ve gotten to know many employees there. They don’t have much turnover at the Mushroom, as once they hire you, you don’t want to leave. It’s a unique job. They must have roughly 20 employees working there. Most are guys, but the women are gaining, there are more females now than I can ever remember working there.
I’m not sure what will happen to the sachet and potpourri business in New Orleans. Mushroom Records has no incentive to make 4.0 a reality since selling that portion of their business , like they made 1.0, 2.0, and 3.0 versions happen as fast as they could. Still, they made big money on this stuff, so that’s a pretty big incentive as we all know.
I think the costs of manufacturing and distributing this stuff has gotten much more expensive as the company was forced to move annually when a state’s laws changed to outlaw what they were making. Keeping track of the changing laws has become more and more complicated as well. Every year brings a host of new states to stop selling to.
Fortunately for the purchaser, the big states back east and out west probably won’t outlaw any versions of sachets anytime soon. That’s where a great deal of the business lies.
Take a look at the picture below of the Mushroom’s vinyl section. Talk about a throwback in time to a day when vinyl ruled the music business. This shows the hardcore music side of the Mushroom, and it doesn’t show a 20th of all the music.
So Mushroom Records’ web site has been down for a month or more, they have sold a major revenue source of the business, and the state of Louisiana has once again banned the potpourri and sachets for the 3rd time.